Getir delivers joy with new ‘you’ve got it’ campaign, launching with first-ever UK television advert
Getir, the pioneer of ultrafast grocery delivery, has unveiled ‘you’ve got it’, the brand’s new above the line campaign which features the company's first-ever TV advert, premiering in the United Kingdom on Monday 4th October.
Launching in a series of peak night spots with a hero 30-second film, ‘you’ve got it’ will reach an audience of 24 million and celebrates the joy Getir brings to its customers, quickly fulfilling their wants and needs with over 1,500 products, affording them more time to enjoy doing the things they love. ‘you’ve got it’ will replace Getir’s previous ‘Groceries in Minutes’ slogan, and features three characters, who each discover they are missing a vital must-have item, they call on Getir who arrive within minutes to save the day, delivering joy, relief and most importantly the items they’ve ordered. Because with Getir - ‘you’ve got it’ - from app to door in minutes.
Reaching millions of consumers, the integrated 360 degree campaign will incorporate TV, VOD, outdoor, digital and audio marketing, with influencer and PR activity running alongside to further establish Getir’s iconic purple footprint across the UK. The outdoor campaign will launch in London, Birmingham and Manchester with an eye-catching OOH display promising joyful delivery of products in minutes, as well as taking over hundreds of double decker buses.
Since launching in the UK in January, Getir has completed 1 million grocery deliveries across London, Birmingham, Manchester, Brighton, Cardiff, Liverpool, Bristol, Southampton and Portsmouth, and expects to expand its operations to cover up to 15 UK cities by the end of 2021.
Nic Casby, Head of Marketing, Getir UK, says: “2021 has been a whirlwind year for Getir in the UK and we’re excited to mark a new chapter for the brand with the launch of the ‘you’ve got it’ campaign. Delivering joy and speed is at the heart of everything we do, and this new creative approach expresses Getir’s promise to deliver high quality groceries for our customer's wants and needs, seven days a week.”
We hope this new creative campaign grabs the attention (and smiles) of both existing and prospective customers, by showcasing our friendly service through playful messaging and catchy jingles. We’re here to celebrate and support our customers in their everyday life moments – whether we’re coming to the rescue to deliver those all-important forgotten dinner party ingredients or saving the day with an emergency loo roll drop off! With Getir, you’ve got it!"
Jon Forsyth, Co-Founder of Neverland says: “The ambition from these guys is awesome and we are proud to unleash a singing, dancing delivery of their Getir joy straight into the homes of Britain”.
Louise Temperley, General Manager of Wavemaker Select says: “We’ve partnered with Getir to plan and execute this campaign within a matter of months. The launch campaign, running across multiple touchpoints, will be unmissable across our key cities. We’re excited to be supporting Getir on their UK expansion plan”